Non-profit · Non-profit website · 2023
Project Cham
Helping families find support, and supporters find a way to help.
Families looking for help and people wanting to donate or volunteer were landing on the same crowded pages, and neither could quickly find what they came for.
Two clear journeys
Separate, gentle paths for families seeking support and for donors and volunteers.
Warm, plain language
Copy written for people in difficult moments, without jargon.
Simple to update
Stories, programmes and events managed by the charity team.
The product, piece by piece.
Family support hub
What help is available, how to reach it and what happens next.
Give & volunteer
Clear calls to donate, fundraise or volunteer from every page.
Stories & updates
A CMS-driven news area to share impact and events.
Accessible design
High contrast, readable type and calm motion.
What changed for the team.
- Families and supporters each have a clear path
- The charity team publishes updates themselves
- Donation routes are visible across the site
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