Healthcare · Website & patient journey · 2024
Lagoon Hospitals
From “which doctor do I need?” to a booked appointment.
Patients arrived knowing a symptom, not a specialty. Doctor profiles, services and locations lived on separate pages, and appointment requests came in as unstructured messages the front desk had to chase.
Organise around the patient
Specialties, conditions, doctors and locations were connected so every page leads to a relevant next step.
Structure the request
The appointment form captures specialty, preferred location and time window up front, so the front desk can respond in one call.
Make it easy to maintain
The hospital team updates doctors, clinics and services from a CMS without touching code.
The product, piece by piece.
Specialist finder
Search and filter doctors by specialty, location and availability notes.
Appointment requests
A guided request flow that routes to the right desk with everything they need.
Service & location pages
Clear pages for each clinic and service, built to be found in local search.
Accessible by default
Readable type, keyboard support and fast loading on mid-range phones.
What changed for the team.
- Patients reach the right specialist page in fewer clicks
- Appointment requests arrive complete and routed
- Content updates no longer need a developer
- Fast, readable experience on mobile networks
IndustryHealthcare & clinicsHow we build for this sector
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